The Benefit of Benefits

Remaining competitive in the hunt for the right job candidates who will propel your business to success is a struggle. Once you find the people you need, you have to convince them that your company is a better place to work than your competitors. A strategic, quality benefits package can help you attract and retain those top employees. Employees value a well-rounded selection of benefits, and health insurance, a 401(k) plan, disability insurance, life insurance and dental coverage are a few of…

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Closing Candidates Who Have Other Job Offers

Hiring can be a time-consuming, costly and stressful process, especially for both large and small businesses. Just when you think you’ve found the perfect candidate, you may be faced with the harsh reality that the candidate has multiple job offers. The hiring process involves getting to know as much as possible about a candidate in a short period of time. It’s important to know the candidate professionally, but also take the time to understand what the candidate is looking to get out…

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Content Marketing Strategies That Improve Automotive Sales

When we conduct our initial consultation with small businesses that reach out to us, we notice that all businesses have the same core problems. Large or small, millions of dollars in revenue or thousands of dollars in revenue, we hear the same complaints. Surprisingly, everyone complains about how they need to generate revenue and implement a marketing strategy that works better.

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Marketing Your Business During A Recession

If you’re your primary growth model for your business was through word of mouth or through channels that were not digital, you’ll likely experience a larger decline in business than those that have a strong online presence through search engines like google and google maps. Your business model must have many legs to stand on. Instead of walking like a human, you have to be more like a spider and have multiple channels of revenue. With the coronavirus becoming a pandemic and…

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How to Generate New Business Leads That Actually Matter
Writing note showing Lead Generation Strategy. Business photo showcasing Approach in initiation of consumer interest Keyboard key Intention to create computer message pressing keypad idea

How to Generate New Business Leads That Actually Matter

The United States will spend a whopping $120 billion on digital marketing by the year 2021. Business Lead generation is part of this progressive growth in the use of digital advertising to push goods and services. The idea of generating leads is no longer alien to digital marketers, considering the growing access to personal information. However, a more salient question is how to generate leads that matter. With the ever-changing scope of customer-related preferences and interests, it may be needful to understand how to create…

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